Guinness Unveils New Product, Malta Herbs Lite; Promises To Invest More In Nigeria

Posted by African Examiner Featured, Latest Headlines Wednesday, October 5th, 2016

By IGNATIUS OKPARA

ENUGU NIGERIA, (AFRICAN EXAMINER) – Guinness Nigeria PLC, has unveiled Malta Herbs Lite, a new variant Malta Guinness drink with natural herbs extract and low sugar.

According to the company, the Malta Herbs Lite has only 8% sugar, making it a better choice for the health conscious “Nigerian who doesn’t want to compromise on taste.

Speaking in Enugu Tuesday during the unveiling of the new product, Managing Director (MD) of the company, Peter Ndegwa, said the company is synonymous with trail blazing in product innovation.

He stated that aside the low sugar content, the new brand in the Malta Guiness family, is truly lite, and highly qualitative.

The MD added that despite the present economic challenges facing the nation,
the company which has operated in Nigeria for about 66 years, will continue to invest in the country.

The new product Ndegwa disclosed, was packaged with a view to promoting the nutritional benefits available to health conscious Nigerians in a Malta Drink and the choices available to achieving a well-balanced sugar consumption regimen.

He said the new innovation was part of strategic drive to create new products that meet the ever evolving needs of the Nigerian consumer.

“Malta Herbs Lite is a distinctive refreshing malt drink that gives consumers more than they expect in a traditional malt drink.

He stated: “Malta Herbs Lite is the first light malt drink in Nigeria, which means that compared to the 11% sugar and above that most malt drinks in the market have.

“Malta Herbs Lite has only 8% sugar making it a better choice for the health conscious Nigerian who doesn’t want to compromise on taste.

The Marketing and Innovation Director, Guinness Nigeria Plc, Mr. Rob Hobart said “At Guinness Nigeria, we are known for our consistency in delivering great brands and ground-breaking innovations that give our consumers unique experiences.

“Malta Herbs Lite is a product that is positioned to redefine the experience in the malt beverage market as it is masterfully crafted with natural herb extracts to give malt drinkers even more flavour in their drink, with even less sugar.”

He continued: “Malta Herbs Lite is the first malt drink with the added benefit of herbal goodness, Packed with all the refreshing goodness of Malta Guinness.

“Great tasting natural herbs and even less sugar than most mainstream malt drinks, Malta Herbs Lite will give you more than you expect in a malt drink.”

“Malta Herbs Lite joins Africa’s number one malt drink Malta Guinness, which has been a favourite of Nigerians for over 25 years.

“Alongside Malta Guinness, Malta Herbs Lite will give Nigerians even more choice in high quality malt drinks.

In their separate remarks, the Director, innovation, Mrs. Joddy Samuel Ike, and marketing Manager, Obinna Anyalebechi, had urged Nigerians to embrace the new product especially because of its low sugar content and quality.