Ecobank Rewards Winners In Card Promo

Posted by African Examiner Brands and Marketing Friday, March 21st, 2014

Kayode Adelowokan, Lagos

The Ecobank has rewarded winners from its Card 4 Prizes promo first monthly draws held in Lagos, Port Harcourt and Abuja.

The 15 lucky winners which emerged from a transparent electronic draws witnessed by officials from National Lottery Regulatory Commission (NLRC); Consumer Protection Council (CPC) and others, went home with different prizes including smart phones; LCD TVs; air conditioners; home theatres and power generating sets.

Winners from Port Harcourt centre include Nwite Okoroafor (generator); Ejiroghene Josephine (home theatre); Ojo Omorovbie (air conditioner); Nweke Sunday Theophilus (LED TV 32’’) and Okiti Igho (Samsung Galaxy).

At the Abuja centre, the winners were- Ogunsola Adewale Waidi ( generator); Sarki Abdullahi ( home theatre); Agharite Dorah Derume (air conditioner); Isan Gali Musa ( Samsung LED TV 32’’); Ada Okwu Dike (Samsung Galaxy Mega Mobile Phone).

Some of the winners from Lagos draw include; Sani Musa Mairiga (Samsung Galaxy Mega Mobile Phone); Iwara Obeten (LED TV 32’’) and Agboola Sunday (air conditioner), among others.

The bank’s Head, Cards and e-banking, Tunde Kuponiyi, said the promo is part of efforts in supporting the use of alternative payment channels by customers and also strengthening the CBN’s cashless policy.

Kuponiyi explained that the promo planned to run for three months will see customers of the bank winning prizes that includes sedan cars, all-expense paid trip to Brazil and scholarships valued N300, 000 each for different sets of winners to be drawn from different parts of the country.

To select winners, the Head of Cards and e-banking affirmed that ‘a point based rating’ will be applied “meaning winning customers will be awarded points for every transaction done on the bank’s alternative channels”, he added.

Tunde Kuponiyi, said customers were expected to accumulate a minimum of 20 points to qualify for the monthly draw, while the grand finale draw which will also hold in the three centres,, would be based on total accumulated points during the course of the promo.

In his submission, Kuponiyi said the alternative channels are cash withdrawals from Ecobank’s ATMs, transactions made on PoS terminals and internet payments. “Withdrawals done on other bank’s ATMs will not attract any points. There is also instant reward for customers who walk into any of the bank branches, pick up debit cards and activate them”, he added.