Dana Air Launches Flydana Mobile App

Posted by African Examiner Business News Wednesday, May 7th, 2014

Kayode Adelowokan

In a bid to further improve the all-round passenger travel experience, Dana Air has launched its mobile and social media sales and distribution solution called “FlyDana Mobile”, which will in areas relating to searching and booking flights as well as checking-in.

The FlyDana App is an enhanced and innovative distribution channel that will allow passengers and customers to view flight information and availability in real-time whilst giving them the option to book and pay for flights from the comfort of their homes or on the move.

With the introduction of the mobile App, Dana Air has further aligned its vision with technology in providing innovative and pioneering solutions centered on improving passenger experience. The FlyDana Mobile App is powered by FlyNow Mobile and developed by Fountedge Technologies; a UK based aviation mobile technology solution provider.

Head of Commercial, Mr. Obi Mbanuzuo, while speaking at the launch of FlyDana Mobile App, reiterated Dana Air’s commitment to constantly review, align and introduce products that positively impacts on overall customer experience, noting that the FlyDana Mobile platform is a one-stop shop that will allow more customers easy access to tickets, great value fares either for Business or Leisure trips. Mr. Mbanuzuo added that the platform is secure as the app has enhanced security encryption that guarantees secured transactions.

“Mobile solutions are now a trend in the aviation industry and FlyDana Mobile App will further transform the way people purchase Dana Air tickets as the mobile App will allow our guests to experience a spectacular change in overall customer travel experience through this secure and effective distribution channel,” said Mr. Mbanuzuo.

Mbanuzuo also emphasized that the FlyDana Mobile App is a welcome development that will promote sales and encourage the purchase of tickets on-the-go as well as eliminate the hazards associated with the delays in commuting to ticket sales points as it affords our guests the convenience of searching for and purchasing Dana Air tickets whenever and wherever by just a click”

Also speaking on the launch of the mobile App, Mr. Stephen Williams, the CEO of Fountedge Technologies said: “Travel is mobile by nature” and going mobile is a key consideration to any airlines’ strategy for growth. He noted that FlyDana Mobile App is based around three core processes which are “Search, Book & Pay”.

Nigeria is currently the largest mobile market in Africa with approximately 110 million mobile subscribers and an 85% penetration and rising of which 30% are smartphone users which further supports Dana Airlines’ decision to implement its FlyDana Mobile solution as part of its continued strategy for growth, making air travel accessible and affordable within Nigerian and Africa as a whole.