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Man U and Adidas Agree £750m World Sponsorship Record
- Updated: July 14, 2014
Manchester United have agreed a mammoth £750million sponsorship deal with adidas.
The German sportswear giant has stepped in after Nike pulled out of negotiations over a new deal last week because it felt United were demanding too much money.
The adidas agreement, described in a statement as “a global technical sponsorship and dual branded licensing deal”, will run for 10 years from the 2015-16 season.
The deal with Nike, United’s kit manufacturer since 2002, runs out at the end of the forthcoming season.
United believe it is the biggest kit deal in sport, surpassing the likes of Barcelona and Real Madrid as well as major American sports, which tend to sign league-wide deals covering all teams.
The deal is more than twice as big as the Nike agreement signed in 2002, which was worth £303million with extra income from a profit share agreement from merchandise sold worldwide.
This season also sees the beginning of US car giant Chevrolet’s kit sponsorship deal with United, which is worth a reported £53million per season.
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