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MTN appoints new Group Chief Commercial Officer
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African Examiner
Wednesday, Dec. 19, 2012
Copyrights © 2007  All Rights Reserved African Examiner Online is owned by RD Frontline LLC, a state of Maryland registered company
P. O. Box 11582 Baltimore, Maryland, 21229, USA Tel: 443-904-1239. Editor-In-Chief: Oludare Sunday Fase
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Pieter Verkade has been appointed new MTN Group Chief
Commercial Officer, effective February 2013.

Currently the CEO of MTN Cyprus, Verkade replaces Christian de
Faria, who retires in January 2013 after 6 years with the Group.
MTN Group President and CEO, Sifiso Dabengwa, says Verkade’s
appointment is further affirmation and a sign of confidence in the
pool of talent within MTN.

“The fact that we are able to fill this strategic position with one of
our own speaks volumes of the richness of MTN’s leadership
pipeline, and the strides we are making to create an environment
that recognises performance excellence. Pieter is a hard-working
and well-accomplished executive who gets the job done.

In his new role, Pieter will be responsible for the strategic direction
of the innovation, products and services strategy, as well as
marketing across the Group.

“His appointment comes at a critical point for MTN, as our operating
environment is changing quite rapidly. We have entered a phase
where network operators have to compete on more than just
products and services. We believe that Pieter possesses the right
combination of experience and expertise to drive MTN’s strategic
agenda to deliver relevant and competitive value propositions to our
customers across segments,” says Dabengwa.

Pieter’s telecoms experience spans developed and emerging
markets in Europe and Africa. Prior to becoming the CEO of MTN
Cyprus, the Mediterranean country’s second largest mobile
operator, Pieter was the Executive for Commercial Strategy and
Mobile Money. In this role, he oversaw the growth and deployment
of MTN Mobile Money in 15 MTN markets. MTN’s mobile money
portfolio has now grown to 8.2 million customers since launch in
Uganda four years ago.

As Chief Marketing Officer for MTN SA for a two-year period from
2008, Verkade contributed to the strengthening of MTN’s
competitive position in the fast maturing mobile market.

The Group continues to leverage his wealth of experience in the
telecoms sector in which he has operated at C-Suite level since
2000 in a variety of roles. These include Chief Commercial Officer
for Orange NV (Netherlands), Vice President Commercial for
Orange Plc (London), Chief Financial Officer for KPN/Orange
(Belgium) and Senior Vice President for Telenor (Norway).

Dabengwa paid tribute to De Faria for his sterling contribution to
MTN’s growth over the years. Christian joined MTN as VP for the
West and Central Africa (WECA) region in 2006 from Indonesia’s
PT Excelcomindo Pratama mobile operator, of which he was CEO.

He said De Faria worked tirelessly to successfully position MTN as
the leading telecoms player in the WECA region comprising some of
MTN’s largest markets like Nigeria, Ghana and Cameroon. Later
appointed as Senior VP for Commercial and Innovation, he played a
pivotal role in MTN’s major transformation initiatives, including
supply chain management, products and services as well as
marketing and customer management.

He steered the Group’s commercial and innovation activities during
the period of convergence, and forged key strategic partnerships
with non-traditional telecom players to strengthen MTN’s competitive
position in the digital space.

“On behalf of the MTN Group and all our employees, I would like to
thank Christian for his sterling contribution to MTN’s growth. His
energy, enthusiasm and passion for the MTN people, our customers
and communities will be missed by all,” said Dabengwa.
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